Editing Principles and Brand Success
Editing Principles and Brand Success Clear, concise, correct, consistent: these seemingly evident but carefully worked …
Category: News
The same procedure as every year. Really?
The same procedure as every year. Really? Each new year brings a slew of …
And next, a TV set that tweets?
And next, a TV set that tweets? Well, not quite yet. But as …
Coulda Woulda Shoulda
Learners of English as a second language are often encouraged to reduce the verb construction …
May I have a strawberry sour, please?
Wait. Reading the description on the “Strawberry Sour”-flavored chewing gum package made me do a …
The power of three
The Power of Three: In effective writing, editing and beyond If advertising reflects how a …
Check that spellcheck
Make no mistake, spellchecking software has been a godsend, a consummate time saver and helper. …
For clarity’s sake
The incessant call to keep written communication short – the one-page memo, bullet points and, …
Strategic sloppiness – Is it hip to be misunderstood?
This recent article, which carved a path through LinkedIn and might well have irritated a …